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About Us


The ever popular diversions, now in its 23rd year, is a travel and leisure magazine that is distributed to high prescribing GP’s in private practice, specialists and the pharmaceutical industry.

Editorial content contains no medical information – only articles for doctors’ personal enjoyment, relaxation and reading pleasure. Diversions magazine features superb photography and lively stories, plus a wide range of practical travel advice. Diversions magazine guides and inspires those who travel the world seeking to connect with its people, experience their cultures, understand their perspectives and has all the information for a journey to a fabulous faraway place.

Research has shown that South African doctors receive a mountain of technical and academic literature monthly, and has highlighted doctors’ need to be treated as consumers, with diverse personal reading interests.

Because doctors enjoy reading diversions, the editorial pages are better read than other medical journals and as a result diversions is the best overall journal to place advertising. In addition to the healthcare audience diversions enjoys a high pass-on readership which includes patients in waiting rooms and the families of recipients.

We believe that diversions great success can also be attributed to the fact that it utilises some of South Africa’s best journalists as well as international writers.

Based on the success of Diversions diversions Pharmacy was launched at the beginning of 2014 and is distributed to pharmacists and pharmacy assistants. Similar in content to diversions diversions Pharmacy also includes lifestyle and health articles for the reader’s interest and education.

Why choose diversions?

  • Excellent target market
  • Interesting and well presented
  • Quality glossy magazine
  • Well researched and intelligently written articles

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