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About Diversions - What is "diversions"
The ever popular diversions is a travel and leisure magazine
that is distributed to high prescribing GPʼs in private practice,
pharmacists, specialists and the pharmaceutical industry.
Total circulation 7 500.
Editorial content contains no medical information - only articles for
doctorsʼ personal enjoyment, relaxation and reading pleasure.
Research has shown that South African doctors receive a mountain of
technical and academic literature monthly, and it highlighted doctorsʼ
needs to be treated as consumers, with diverse personal reading interests.
This survey confirmed that because doctors enjoy reading diversions, the
editorial pages are better read than other medical journals and as a result
diversions is listed as the best overall journal to place advertising.
In addition to the healthcare audience diversions enjoys a high pass-on
readership which includes patients in waiting rooms and the families of
recipients.
We believe that diversions great success can also be attributed to the fact that
it utilises some of South Africaʼs best journalists as well as international writers.
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